martech

Expanding Horizons: FMCG Brands Digital Transformation in the Age of Agility and Innovation Business

Expanding Horizons: FMCG Brands Digital Transformation in the Age of Agility and Innovation

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“In today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility—that’s it,” said Jeff Bezos....

5 Best Marketing Automation Platforms in India to grow your business Marketing Automation

5 Best Marketing Automation Platforms in India to grow your business

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What is marketing automation? A social selling automation system that uses customer relationship management software to automate the lead generation and sales processes, enhancing customer engagement and retention...