digital transformation

The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis

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In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over nine months, including a dramatic $25 billion single-day...

AI in Customer Experience: Redefining the Future of Customer Engagement

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Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts your needs and offers personalized, contextually relevant suggestions...

Dubai’s AI-Influencer Monitoring System: Driving Digital Accountability

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In a pioneering move, the Government of Dubai has introduced stringent regulations and license norms for social media influencers. This reflects the city’s commitment to maintaining digital transparency,...

AI in HR: Building a Thriving Hive for the Future of Work

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Imagine a vibrant honeycomb buzzing with activity. Each cell represents a talented individual, the lifeblood of your organisation. But can you truly understand their unique needs and aspirations?...

In-Depth Analysis of the UAE’s Artificial Intelligence Strategy

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Introduction Amidst the transformative impact of artificial intelligence (AI) on worldwide economies, the United Arab Emirates (UAE) has established itself as a frontrunner in implementing and adopting AI....

The Hidden Costs of Data Silos: Why Your Business Growth is at Risk

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In the world of data management, silos refer to isolated pockets of data that cannot easily be accessed or used by other parts of the organization. According to...

Expanding Horizons: FMCG Brands Digital Transformation in the Age of Agility and Innovation

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“In today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility—that’s it,” said Jeff Bezos....