Users are flooded with unlimited emails about offers, advertisements, reward programs, and sweepstakes (million $ ones). The most effective email marketing strategy will fail due to insufficient context...
Introduction Let’s examine the significant benefits of market segmentation for your company if you’re trying to reduce customer acquisition expenses. By segmenting a market into smaller, more homogeneous...
What is marketing automation? A social selling automation system that uses customer relationship management software to automate the lead generation and sales processes, enhancing customer engagement and retention...
No longer a hype - enterprise marketing automation tools are among the next important thing for marketers. Get your business to stay ahead of the pack with Enterprise...
Marketing Automation was inevitable, and it is just that the last 24 months have accelerated its implementation. With the new learnings, marketers will be more stringent in the...
Why are so many B2B organisations using B2B marketing automation software? Because it allows them to track outcomes and develop marketing plans that are highly tailored and successful...
Historically, marketers have reserved social media for B2C interactions, where brands can engage directly with consumers. However, the landscape has shifted dramatically, opening up a world of possibilities...
