artificial intelligence

The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis

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In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over nine months, including a dramatic $25 billion single-day...

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

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Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This intelligent approach anticipates our needs, understands the context, and significantly...

Dubai’s AI-Influencer Monitoring System: Driving Digital Accountability

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In a pioneering move, the Government of Dubai has introduced stringent regulations and license norms for social media influencers. This reflects the city’s commitment to maintaining digital transparency,...

AI in HR: Building a Thriving Hive for the Future of Work

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Imagine a vibrant honeycomb buzzing with activity. Each cell represents a talented individual, the lifeblood of your organisation. But can you truly understand their unique needs and aspirations?...

In-Depth Analysis of the UAE’s Artificial Intelligence Strategy

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Introduction Amidst the transformative impact of artificial intelligence (AI) on worldwide economies, the United Arab Emirates (UAE) has established itself as a frontrunner in implementing and adopting AI....

Robo advisory in India: The Next Frontier for Scaling Businesses

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This post-pandemic year, as financial institutions focus more on innovation and growth in emerging technologies, Robo advisory in India is experiencing unprecedented growth.  “Harness the power!” of Robo...

The Evolution of Social Media in B2B Marketing

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Historically, marketers have reserved social media for B2C interactions, where brands can engage directly with consumers. However, the landscape has shifted dramatically, opening up a world of possibilities...