In the world of data management, silos refer to isolated pockets of data that cannot easily be accessed or used by other parts of the organization. According to...
Users are flooded with unlimited emails about offers, advertisements, reward programs, and sweepstakes (million $ ones). The most effective email marketing strategy will fail due to insufficient context...
Do we need to mention the importance of sending emails? Nonetheless, even if we do, when looking at your email marketing metrics, determine if your email marketing strategy...
In the past twenty-four months, numerous disruptions in business models, consumer behaviour, and digital transformation have brought significant change to the customer journey map in the context of...
What is marketing automation? A social selling automation system that uses customer relationship management software to automate the lead generation and sales processes, enhancing customer engagement and retention...
No longer a hype - enterprise marketing automation tools are among the next important thing for marketers. Get your business to stay ahead of the pack with Enterprise...
Marketing Automation was inevitable, and it is just that the last 24 months have accelerated its implementation. With the new learnings, marketers will be more stringent in the...
Why are so many B2B organisations using B2B marketing automation software? Because it allows them to track outcomes and develop marketing plans that are highly tailored and successful...
Crafting an effective email marketing strategy is essential for driving customer engagement and conversions. This guide covers key tactics, from audience segmentation to content personalization, ensuring higher open...