Digital Transformation

Digital Transformation

The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis

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In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over nine months, including a dramatic $25 billion single-day...

Artificial Intelligence

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

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Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This intelligent approach anticipates our needs, understands the context, and significantly...

Digital Transformation

Navigating the Long Game: How Long Term Innovation Wins Over Short Term Gains

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Introduction It is true that “Long Term Innovation is saying no to 1000 things.” You can’t achieve digital transformation and innovation by asking customers or examining the competition...

Artificial Intelligence

The application of Machine Learning in Marketing Research is Transformative

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In today’s data-rich environment, consumers leave behind a digital trail wherever they venture, offering a treasure trove of insights into their desires and motivations. However, sifting through mountains...

Artificial Intelligence

Revolutionising Urban Planning with AI: A Blueprint for Smart Cities

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56% of the world’s population lives in cities, which consume ⅔ of the world’s energy and contribute over 70% of greenhouse gas emissions. As we advance, urban planners...

Artificial Intelligence

Dubai’s AI-Influencer Monitoring System: Driving Digital Accountability

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In a pioneering move, the Government of Dubai has introduced stringent regulations and license norms for social media influencers. This reflects the city’s commitment to maintaining digital transparency,...

Digital Transformation

Fostering Transparency: The Key to Successful Digital Transformation

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“If people like you, they will listen to you, but if they trust you, they will do business with you.”The “people” are your employees. Trust and Transparency is...

Digital Transformation

Little Lies in Digital Transformation Leadership

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A regular day at a Digital Transformation office isn’t a usual day of peace; instead, it is a day of constant innovation, collaboration, and adaptation to new technologies...

Artificial Intelligence

AI in HR: Building a Thriving Hive for the Future of Work

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Imagine a vibrant honeycomb buzzing with activity. Each cell represents a talented individual, the lifeblood of your organisation. But can you truly understand their unique needs and aspirations?...

Artificial Intelligence

AI in Luxury Fashion: Revolutionising Personalisation and Trend Anticipation

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In the volatile world of e-commerce, the intersection of AI in luxury fashion has ignited a tsunami of innovation. Unlike consumer electronics that thrive on longevity, luxury fashion...