In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over nine months, including a dramatic…
In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both customer experience and brand equity. Whether it’s…
Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights began to twinkle as the sun dipped…
Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts your needs and offers personalized,…
Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This intelligent approach anticipates our needs, understands the…
A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points, and foster customer loyalty by allowing you…
The rise of artificial intelligence (AI) challenges our understanding of ownership. Traditionally, “mine-ness” stemmed from physical possessions, influencing our actions, identities, and sense of belonging.…
Fresh ideas. Sharp strategies. From AI to Experience Design.
Digital Transformation
In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value…
Read More →
Customer Experience
In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both…
Read More →
Customer Experience
Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights…
Read More →
Artificial Intelligence
Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar…
Read More →
Artificial Intelligence
Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This…
Read More →
Customer Experience
A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points,…
Read More →
Artificial Intelligence
The rise of artificial intelligence (AI) challenges our understanding of ownership. Traditionally, “mine-ness” stemmed from physical possessions, influencing…
Read More →
Digital Transformation
Introduction It is true that “Long Term Innovation is saying no to 1000 things.” You can’t achieve digital…
Read More →Stay ahead of the curve with our deep dives into digital transformation—from innovative strategies to real-world case studies. Discover the key trends and tactics reshaping industries globally.
In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over…
Read MoreArtificial Intelligence
The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information
Read More Digital Transformation
Navigating the Long Game: How Long Term Innovation Wins Over Short Term Gains
Read More Artificial Intelligence
The application of Machine Learning in Marketing Research is Transformative
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Artificial Intelligence
Revolutionising Urban Planning with AI: A Blueprint for Smart Cities
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Artificial Intelligence
Dubai’s AI-Influencer Monitoring System: Driving Digital Accountability
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From foundational models to real-time insights—explore how AI is transforming content, customer experience, and strategy.
Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts your needs…
Read More
Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This intelligent approach anticipates our…
Read More
In today’s data-rich environment, consumers leave behind a digital trail wherever they venture, offering a treasure trove of insights into their desires…
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56% of the world’s population lives in cities, which consume ⅔ of the world’s energy and contribute over 70% of greenhouse gas…
Read MoreExperience isn’t a touchpoint—it’s a feeling. Explore the CX strategies that create brand devotion.
In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both customer experience…
Read More Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights began to…
Read More Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts…
Read More A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points, and foster…
Read More
Want to stay ahead of the curve on Instagram? Check out this guide to the most popular Instagram slang words…
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Crafting an effective email marketing strategy is essential for driving customer engagement and conversions. This guide covers key tactics, from…
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No longer a hype - enterprise marketing automation tools are among the next important thing for marketers. Get your business to stay ahead of the pack with Enterprise Marketing Automation.
July 12, 2022
Automation is a great way to save time and money when running your online store. It also helps you stay focused on other important tasks while letting your website run itself. Automating your digital marketing is one of the best things you can do to increase your sales and grow your business. Read on to […]
July 1, 2022
Marketing Automation was inevitable, and it is just that the last 24 months have accelerated its implementation. With the new learnings, marketers will be more stringent in the marketing automation features they want to use. Because "Going forward, real-time marketing will be the holy grail of marketing". We don’t want to sound like we’re making […]
June 5, 2022
As a result of the pandemic-induced increase in demand, online businesses have revised their eCommerce marketing strategies. Firstly, eCommerce and D2C (Direct to Consumer) businesses would rise by 84% to $111 billion by 2024. Secondly, mobile commerce will drive India’s e-commerce business and will grow for the next four years at the rate of 21% […]
May 4, 2022
Why are so many B2B organisations using B2B marketing automation software? Because it allows them to track outcomes and develop marketing plans that are highly tailored and successful at converting leads into sales. Instead, b2b marketing is incomplete without a structured marketing automation implementation. Let us begin with our favourite quote by the marketing veteran […]
May 2, 2022
One of the best Burger King Ads we saw in 2020 was the legendary ‘mouldy burger’ campaign. In the marketing campaign, the company showed off its ‘natural’ ingredients by showing off its riddled with spores. By the way, after this campaign, Burger King’s sales went up by 14% globally. What worked for Burger King’s Whopper […]
April 12, 2022
BNPL is the fastest-growing opportunity in the online shopping space due to its popularity among younger consumers of India, small businesses, retailers and even large enterprises. The Buy Now, Pay Later (BNPL) has become the trendiest new credit revolution. Instant credit lines allow users to pay for things at their leisure. BNPL powers today’s food […]
March 30, 2022
As society and the economy progresses, internet slang has evolved from a communication medium to a common language. The subtle impact of internet slang in advertising has influenced people’s communication behaviour, language, and psychology. Businesses have also begun to use Internet slang in official correspondence. Slang has been around since the 16th century. Nearly a […]
March 28, 2022
Crafting an effective email marketing strategy is essential for driving customer engagement and conversions. This guide covers key tactics, from audience segmentation to content personalization, ensuring higher open rates and maximizing ROI.
February 18, 2022
Historically, marketers have reserved social media for B2C interactions, where brands can engage directly with consumers. However, the landscape has shifted dramatically, opening up a world of possibilities for B2B marketing. Social media is now a vital tool in the B2B marketer’s arsenal, offering a unique platform to connect with other businesses, decision-makers, and industry […]
December 22, 2021