Digital Transformation

The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis

In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over nine months, including a dramatic…

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Customer Experience

Marketing Mistake: The Real Cost to Customer Experience

In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both customer experience and brand equity. Whether it’s…

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Customer Experience

Decoding Slang for Instagram: A Journey Through Modern Lingo and Connections

Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights began to twinkle as the sun dipped…

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Artificial Intelligence

AI in Customer Experience: Redefining the Future of Customer Engagement

Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts your needs and offers personalized,…

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Artificial Intelligence

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This intelligent approach anticipates our needs, understands the…

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Customer Experience

Unleashing the Power of Customer Experience Journey Maps: A Guide to Exceptional Customer Satisfaction

A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points, and foster customer loyalty by allowing you…

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Artificial Intelligence

How AI and psychological ownership are co-creating our future

The rise of artificial intelligence (AI) challenges our understanding of ownership. Traditionally, “mine-ness” stemmed from physical possessions, influencing our actions, identities, and sense of belonging.…

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Latest Insights

Fresh ideas. Sharp strategies. From AI to Experience Design.

Digital Transformation

The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis

In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value…

Read More →

Customer Experience

Marketing Mistake: The Real Cost to Customer Experience

In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both…

Read More →

Customer Experience

Decoding Slang for Instagram: A Journey Through Modern Lingo and Connections

Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights…

Read More →

Artificial Intelligence

AI in Customer Experience: Redefining the Future of Customer Engagement

Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar…

Read More →

Artificial Intelligence

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This…

Read More →

Customer Experience

Unleashing the Power of Customer Experience Journey Maps: A Guide to Exceptional Customer Satisfaction

A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points,…

Read More →

Artificial Intelligence

How AI and psychological ownership are co-creating our future

The rise of artificial intelligence (AI) challenges our understanding of ownership. Traditionally, “mine-ness” stemmed from physical possessions, influencing…

Read More →

Digital Transformation

Navigating the Long Game: How Long Term Innovation Wins Over Short Term Gains

Introduction It is true that “Long Term Innovation is saying no to 1000 things.” You can’t achieve digital…

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Digital Transformation

Stay ahead of the curve with our deep dives into digital transformation—from innovative strategies to real-world case studies. Discover the key trends and tactics reshaping industries globally.

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Digital Transformation

The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis

In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over…

Read More

Artificial Intelligence

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

Read More

Digital Transformation

Navigating the Long Game: How Long Term Innovation Wins Over Short Term Gains

Read More

Artificial Intelligence

The application of Machine Learning in Marketing Research is Transformative

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Artificial Intelligence

Revolutionising Urban Planning with AI: A Blueprint for Smart Cities

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Artificial Intelligence

Dubai’s AI-Influencer Monitoring System: Driving Digital Accountability

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Artificial Intelligence

From foundational models to real-time insights—explore how AI is transforming content, customer experience, and strategy.

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AI in Customer Experience: Redefining the Future of Customer Engagement

Artificial Intelligence

Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts your needs…

Read More

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

Artificial Intelligence

Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This intelligent approach anticipates our…

Read More

The application of Machine Learning in Marketing Research is Transformative

Artificial Intelligence

In today’s data-rich environment, consumers leave behind a digital trail wherever they venture, offering a treasure trove of insights into their desires…

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Revolutionising Urban Planning with AI: A Blueprint for Smart Cities

Artificial Intelligence

56% of the world’s population lives in cities, which consume ⅔ of the world’s energy and contribute over 70% of greenhouse gas…

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Customer Experience

Experience isn’t a touchpoint—it’s a feeling. Explore the CX strategies that create brand devotion.

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Marketing Mistake: The Real Cost to Customer Experience

Customer Experience

In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both customer experience…

Read More

Decoding Slang for Instagram: A Journey Through Modern Lingo and Connections

Customer Experience

Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights began to…

Read More

AI in Customer Experience: Redefining the Future of Customer Engagement

Artificial Intelligence

Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts…

Read More

Unleashing the Power of Customer Experience Journey Maps: A Guide to Exceptional Customer Satisfaction

Customer Experience

A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points, and foster…

Read More

Unlock the Latest Instagram Slang Words and Get Talking: A Guide to Insta Lingo

Advertising

Want to stay ahead of the curve on Instagram? Check out this guide to the most popular Instagram slang words…

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Crafting a Winning Email Marketing Strategy

Customer Experience

Crafting an effective email marketing strategy is essential for driving customer engagement and conversions. This guide covers key tactics, from…

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Latest Articles

Marketing Automation

Maximizing ROI with Permission Email Marketing: Tips and Case Studies

Users are flooded with unlimited emails about offers, advertisements, reward programs, and sweepstakes (million $ ones). The most effective email marketing strategy will fail due to insufficient context and permission. Businesses must pursue permission for email marketing before sending bulk emails to avoid being labelled spam.  Remember! An Email Marketing Campaign is a privilege, not […]

March 5, 2023
Digital Marketing

Unlocking the Benefits of Market Segmentation: A Guide to Maximizing Your Profitability

Introduction Let’s examine the significant benefits of market segmentation for your company if you’re trying to reduce customer acquisition expenses. By segmenting a market into smaller, more homogeneous groups, you can more effectively comprehend your customers’ needs and desires. Use each market segment to create more effective product marketing initiatives and develop new products to […]

January 29, 2023
Digital Transformation

Robo advisory in India: The Next Frontier for Scaling Businesses

This post-pandemic year, as financial institutions focus more on innovation and growth in emerging technologies, Robo advisory in India is experiencing unprecedented growth.  “Harness the power!” of Robo Advisor. Empower your customers! The fintech sector is undergoing rapid evolution, and today’s retail investors crave unbiased, uninterrupted, and unambiguous financial advice. To cater to these needs, […]

December 31, 2022
Digital Marketing

How to build a practical customer journey map for email marketing campaigns: a Step-by-Step Guide

In the past twenty-four months, numerous disruptions in business models, consumer behaviour, and digital transformation have brought significant change to the customer journey map in the context of a growing enterprise. Customers are reconsidering their allegiance to a favoured company. This time, the focus is on rewritten experiences and revised priorities. The unique factors will […]

August 18, 2022
Marketing Automation

5 Best Marketing Automation Platforms in India to grow your business

What is marketing automation? A social selling automation system that uses customer relationship management software to automate the lead generation and sales processes, enhancing customer engagement and retention through the automation of marketing tasks. The best marketing automation platforms combine marketing, sales, and customer relationship management to establish a unified Martech stack (Martech = marketing […]

August 13, 2022