Digital Transformation

The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis

In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over nine months, including a dramatic…

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Customer Experience

Marketing Mistake: The Real Cost to Customer Experience

In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both customer experience and brand equity. Whether it’s…

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Customer Experience

Decoding Slang for Instagram: A Journey Through Modern Lingo and Connections

Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights began to twinkle as the sun dipped…

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Artificial Intelligence

AI in Customer Experience: Redefining the Future of Customer Engagement

Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts your needs and offers personalized,…

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Artificial Intelligence

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This intelligent approach anticipates our needs, understands the…

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Customer Experience

Unleashing the Power of Customer Experience Journey Maps: A Guide to Exceptional Customer Satisfaction

A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points, and foster customer loyalty by allowing you…

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Artificial Intelligence

How AI and psychological ownership are co-creating our future

The rise of artificial intelligence (AI) challenges our understanding of ownership. Traditionally, “mine-ness” stemmed from physical possessions, influencing our actions, identities, and sense of belonging.…

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Latest Insights

Fresh ideas. Sharp strategies. From AI to Experience Design.

Digital Transformation

The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis

In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value…

Read More →

Customer Experience

Marketing Mistake: The Real Cost to Customer Experience

In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both…

Read More →

Customer Experience

Decoding Slang for Instagram: A Journey Through Modern Lingo and Connections

Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights…

Read More →

Artificial Intelligence

AI in Customer Experience: Redefining the Future of Customer Engagement

Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar…

Read More →

Artificial Intelligence

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This…

Read More →

Customer Experience

Unleashing the Power of Customer Experience Journey Maps: A Guide to Exceptional Customer Satisfaction

A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points,…

Read More →

Artificial Intelligence

How AI and psychological ownership are co-creating our future

The rise of artificial intelligence (AI) challenges our understanding of ownership. Traditionally, “mine-ness” stemmed from physical possessions, influencing…

Read More →

Digital Transformation

Navigating the Long Game: How Long Term Innovation Wins Over Short Term Gains

Introduction It is true that “Long Term Innovation is saying no to 1000 things.” You can’t achieve digital…

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Digital Transformation

Stay ahead of the curve with our deep dives into digital transformation—from innovative strategies to real-world case studies. Discover the key trends and tactics reshaping industries globally.

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Digital Transformation

The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis

In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over…

Read More

Artificial Intelligence

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

Read More

Digital Transformation

Navigating the Long Game: How Long Term Innovation Wins Over Short Term Gains

Read More

Artificial Intelligence

The application of Machine Learning in Marketing Research is Transformative

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Artificial Intelligence

Revolutionising Urban Planning with AI: A Blueprint for Smart Cities

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Artificial Intelligence

Dubai’s AI-Influencer Monitoring System: Driving Digital Accountability

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Artificial Intelligence

From foundational models to real-time insights—explore how AI is transforming content, customer experience, and strategy.

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AI in Customer Experience: Redefining the Future of Customer Engagement

Artificial Intelligence

Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts your needs…

Read More

The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information

Artificial Intelligence

Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This intelligent approach anticipates our…

Read More

The application of Machine Learning in Marketing Research is Transformative

Artificial Intelligence

In today’s data-rich environment, consumers leave behind a digital trail wherever they venture, offering a treasure trove of insights into their desires…

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Revolutionising Urban Planning with AI: A Blueprint for Smart Cities

Artificial Intelligence

56% of the world’s population lives in cities, which consume ⅔ of the world’s energy and contribute over 70% of greenhouse gas…

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Customer Experience

Experience isn’t a touchpoint—it’s a feeling. Explore the CX strategies that create brand devotion.

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Marketing Mistake: The Real Cost to Customer Experience

Customer Experience

In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both customer experience…

Read More

Decoding Slang for Instagram: A Journey Through Modern Lingo and Connections

Customer Experience

Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights began to…

Read More

AI in Customer Experience: Redefining the Future of Customer Engagement

Artificial Intelligence

Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts…

Read More

Unleashing the Power of Customer Experience Journey Maps: A Guide to Exceptional Customer Satisfaction

Customer Experience

A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points, and foster…

Read More

Unlock the Latest Instagram Slang Words and Get Talking: A Guide to Insta Lingo

Advertising

Want to stay ahead of the curve on Instagram? Check out this guide to the most popular Instagram slang words…

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Crafting a Winning Email Marketing Strategy

Customer Experience

Crafting an effective email marketing strategy is essential for driving customer engagement and conversions. This guide covers key tactics, from…

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Latest Articles

Artificial Intelligence

How AI and psychological ownership are co-creating our future

The rise of artificial intelligence (AI) challenges our understanding of ownership. Traditionally, “mine-ness” stemmed from physical possessions, influencing our actions, identities, and sense of belonging. This concept intertwines with AI, influencing our psychological interaction with technology. As AI permeates more aspects of our daily lives, it gets harder to distinguish between what is “ours” and […]

June 8, 2024
Digital Transformation

In-Depth Analysis of the UAE’s Artificial Intelligence Strategy

Introduction Amidst the transformative impact of artificial intelligence (AI) on worldwide economies, the United Arab Emirates (UAE) has established itself as a frontrunner in implementing and adopting AI. This article examines the UAE’s AI strategy, juxtaposing it with similar strategies implemented worldwide. Since 2017, the UAE’s AI strategy has incorporated AI across multiple industries, driving […]

January 25, 2024
Business

Expanding Horizons: FMCG Brands Digital Transformation in the Age of Agility and Innovation

“In today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility—that’s it,” said Jeff Bezos. Welcome to the next-level evolution of FMCG Brands Digital Transformation, where transformation isn’t just digital—it’s holistic. Before diving deep, it’s crucial to acknowledge the modern challenges. Retailers’ […]

September 30, 2023